Mashable posted an article about the acquisition of SnappyTV by social media mogul Twitter. SnappyTV is, to put it simply, a video service designed for the purposes of both sharing and editing. With this in mind, it's important to note that it can be even more effective if the right people put it to work. There is much more to discuss on the matter, though, and I am sure that Internet marketing companies across the board will be able to tell you more.
Even though SnappyTV is still a young business, having been founded in 2010, Twitter clearly saw value in this particular brand. The reason why this acquisition happened, as Mashable mentioned, is because of the idea that it could help Twitter Amplify. Essentially, what this tool will be able to do is help marketers reach audiences, beyond the confines of TV, in order to perpetuate conversation and overall engagement on Twitter. To say that Twitter Amplify has the attention of Internet marketing companies would be an understatement.
It's no wonder why Twitter has been so focused on video content. For so long, it has been viewed as the most easily digestible form of media, beating out text in terms of overall appeal. Not everyone is going to have the patience to read through walls of text, so video content may prove to be more helpful than 1,000-word essays for the purpose of appeal. Believe it or not, many companies have been able to take video and make it their own for marketing purposes.
For example, firms along the lines of fishbat have their own video production branches, which are able to appeal to various brands. With this in mind, would it be possible for Internet marketing companies to make use out of Twitter Amplify now that it is backed by SnappyTV? It's not out of the question, seeing as how Twitter has made it a point to make Amplify easy for producers and companies across the board to implement. Only time will tell if the results will be up to snuff.
I am of the opinion that Twitter's attainment of SnappyTV can only lead to good things for marketers. This is especially true when considering the fact that so many people are getting into the video business, meaning that Twitter Amplify can become even more of a prospective tool. One has to wonder, though, if the potential of this business partnership will be met. While I do believe that it will take time, I am fully confident that this can create findings for marketers and clients alike.
Even though SnappyTV is still a young business, having been founded in 2010, Twitter clearly saw value in this particular brand. The reason why this acquisition happened, as Mashable mentioned, is because of the idea that it could help Twitter Amplify. Essentially, what this tool will be able to do is help marketers reach audiences, beyond the confines of TV, in order to perpetuate conversation and overall engagement on Twitter. To say that Twitter Amplify has the attention of Internet marketing companies would be an understatement.
It's no wonder why Twitter has been so focused on video content. For so long, it has been viewed as the most easily digestible form of media, beating out text in terms of overall appeal. Not everyone is going to have the patience to read through walls of text, so video content may prove to be more helpful than 1,000-word essays for the purpose of appeal. Believe it or not, many companies have been able to take video and make it their own for marketing purposes.
For example, firms along the lines of fishbat have their own video production branches, which are able to appeal to various brands. With this in mind, would it be possible for Internet marketing companies to make use out of Twitter Amplify now that it is backed by SnappyTV? It's not out of the question, seeing as how Twitter has made it a point to make Amplify easy for producers and companies across the board to implement. Only time will tell if the results will be up to snuff.
I am of the opinion that Twitter's attainment of SnappyTV can only lead to good things for marketers. This is especially true when considering the fact that so many people are getting into the video business, meaning that Twitter Amplify can become even more of a prospective tool. One has to wonder, though, if the potential of this business partnership will be met. While I do believe that it will take time, I am fully confident that this can create findings for marketers and clients alike.
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